Businesses develop a marketing strategy for their business which mainly focuses on minimal customers. But they also have to understand that they need a strategy that involves Gen Z who usually prefers to get information about the businesses through digital channels and the latest technology. This simply means the traditional methods of marketing are not going to work anymore, businesses have to develop a digital marketing strategy for reaching Gen Z for enhancing their business growth and sales respectively.
What Gen Z Really Means?
Most of the people who are born between 1995 to 2015 can be termed as Generation Z, this group of audiences lies between 4 to 24 age category and the report presents that 32% of the world's population lies between this category. From all over Gen Z customers, more than 71% of says that they feel that how can brands expect to have a connection with them before advertising for the same group. Minimal and Gen Z can sometimes seem similar but there is a vast difference between the two.
Effective Ways to Engage Gen Z Customers
In one of the research, it was found that purchase done by Gen Z is estimated to reach around $44 billion and they are expected to consume 40% of space among the customers by 2020. The majority of Gen Z might not be earning any penny but if they are living with a wealthy family then there are certain chances that they might be having a strong influence over purchasing decisions.
Know Your Channels
Gen Z loves to use various social media channels, one of the most visited platforms by them is Facebook. It is the third most visited social media channel which ranks behind Instagram and YouTube. Facebook is the first app that is opened by Gen Z each day, therefore it can prove to be the best advertising channels for the businesses.
Provide Seamless Experiences
When it comes to shopping habits of Gen Z than digital channels play a key role. The audience belongs to this group like to make purchase particularly through m-commerce, they use various apps developed by mean stack development company on a daily basis to complete most of their shopping tasks.
In the report, it was found that 72% of Gen Z made a purchase online in the last month whereas 6 out of 10 made a purchase through their smartphones. Hence it becomes important for businesses to provide a seamless experience to them on the platforms which they prefer the most.
There is no doubt that minimal and Gen Z seems to be quite similar but there are not you have to apply two different strategies to drive the attention of both the generation. YOu can develop a marketing strategy keeping in mind the above pointer to leverage the fruitful result from both the generations. Considering all the pointers can help you to boost trust and loyalty with the Gen Z audience.
smithjohnson • 2019 Dec 19